My brand new book will teach you:
How to do the right thing in sales so you have more loyal customers, a happy company and clear conscience.
Build trust and long-term relationships
Ethical Selling emphasises the importance of building trust with customers. By being transparent and acting with integrity, salespeople can establish strong, long-lasting relationships that lead to mutual success.
Create solutions that add value
The book guides readers on how to create solutions that truly align with customer needs. By understanding what the customer values and addressing their concerns, sales professionals can offer meaningful, customer-centric solutions.
Deliver on your promises
A core principle of Ethical Selling is delivering what you promise. This means following through with honesty and providing the results or outcomes you’ve committed to, ensuring that the customer feels satisfied and respected
Drive results with the ETHICAL Model
The book provides a clear path to success through the ETHICAL Model. By using empathy, adaptability, and a focus on customer outcomes, salespeople can drive better results, build loyalty, and achieve long-term growth.
This book is for you if…
- You want more loyal customers and long-term success.
- You want to prevent lost sales and damaged trust.
- You’ve got big ambitious goals to build meaningful relationships and stand out in a competitive market.
- You're a sales professional who values integrity and wants to elevate your approach.
About your Author
Fred Copestake
Fred is Founder of Brindis, a sales training consultancy
Over the last 24 years he has travelled round the world 14 times visiting 36 countries working with 10,000 salespeople
Using this to understand the challenges salespeople face he has taken what really makes a difference in modern selling and used these in his book 'Selling Through Partnering Skills’.
Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.
'Ethical Selling' is the next natural step for sales professionals moving with the times
He is host of the popular Sales Today podcast
Pre-register for this book
Available Autumn 2024
